EW - Initial and Final Designs

We have now created a strong concept for English weather design so we both separated to create our own versions of our concept. So to start my development for the final design I took inspiration from the photos I had taken and used a mixture of markers, watercolour and charcoal to create abstract sketches.

Sketches

I was pleased with how these sketches came out it took a while to create these ones which I was happy with. But once I started to used the water colour to roughly create the shape I was able to create something abstract and interesting.

Initial scarf designs

I move onto InDesign to create some mock ups on a 70 x 70 cm square to start to see how my scarf will turn out.

My most successful design was the bottom right because it was the most abstract with only suggestion of oxford in the design. I also like the top right, however I do not think I will continue with this design because it is too far from English Weather's non-linear Style.

Final Designs

I moved onto a 140 x 140 cm photoshop to create the proper size, if chosen, it will be exported to a TIFF file in order to have the best quality print. I made all the images a little bit more over saturated due to when printing the scarfs the inks can come out a little duller than what is on the screen due to the switch to CMYK. In two of my designs I decided to add writing into the design as it is a feature that evident throughout Goddard's own work and I think it is a good link between Goddard's work and mine.

I wanted to give the option of one final design that is more linear. The reason I made my design linear was because the stone texture on the edge made it look like the pillar from one of the buildings in Oxford. However, I do think it is abstract enough to not obviously show it. I put the text in the background to give a slight suggestion of Oxford and also to add a non linear aspect to the design.

This design I just layered two designs on top of each other making it an abstract look as the busyness means it is difficult to tell what it is. This is my least favourite out of the final designs, because I think it is too busy even though there is a lot of colour which is something we wanted, I do think maybe it is too much.

This is my favourite design I created. This is a collage approach to create a more abstract look of the architecture in oxford. Due to the border it helps to link all the colour and elements together and when it will be put on around the women's neck it will have a constant line of pink through out the edge.

Research:

Peep Show

Queen Elizabeth's 1 Secret Agents

Peep Show which is a design studio who specialise in animation and illustration. These are the concepts work for a series of three 40 minutes animations telling us story about the Queen Elizabeth I's spies. What I find influential is the mixture of type and semi abstract use of shapes to create an overall picture. The use of layering of the imagery and type also helped me to understand the best of layering my own design.

Oscar Kokoschka

Oscar Kokoschka was an expressionist in the early 20th century. Later on in his career he primarily used oil paints but in his early career he used water colour due to be too poor to afford any other type of medium. His water colours such as the one above inspired my on how I was going to use my water colours when creating my initial designs. I wanted to make my brush strokes very loose and abstract.

Renaissance Art Movement

Sistine Chapel

Michelangelo

I also specifically looked at the Renaissance art movement because a lot of the architecture in oxford is inspired by it. I looked at one of the most famous pieces from that movement Michelangelo’s work on the Sistine Chapel in the Vatican City. The use of bright colours and romantic, organic imagery to create that massive collage of art. I took inspiration from this through looking at the merge of architecture and art to create one overall masterpiece.